Lynn Zhang | Etc.

A collection of projects that I am proud of…

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Blog

Visuals

UI/UX

Service Design

Photography

NY Transit Museum

Mobile & Desktop

This project leverages insights from user research to improve the navigation and organization of the existing New York Transit Museum (NYTM) website while keeping the web responsive across devices.

Iwen

Mobile

Branding

The project redesigns an app for English learners that focuses more on English reading. The redesign includes the information architecture, user interface, and brand identity.

Amazon Music

Mobile

This project is the work of Amazon Music's design challenge. By broadening the social boundaries of music, it brings listeners a different kind of music experience to meet friends with similar musical tastes.

BEKE

Desktop

It's my design intern project in the Agent Cooperation Network development program @BEKE. The end-to-end design of BEKE's realtor info processing platform increased transactions by 12% within 3 months.

Airbnb

HE Report

Usability

The HE report presents in-depth details of the methodology, findings, and recommendations for better enhancement of Airbnb's desktop interface with references to Nielsen's ten usability principles.

Wild Bird Fund

URUT Report

Usability

The Unmoderated Remote User Test was conducted using the platform called User Testing to determine the functionality and usability of the Wild Bird Fund website. Three recommendations were presented with mockups to address the identified issues.

MOOS

Service Design

Sustainable

The project explores opportunities around a more sustainable and effective way of disposing of masks in Shanghai. The NFT has been created as an incentive to attract users.

My Fireworks

Interaction

STEAM

The project is based on the concept of STEAM education, combined with AR technology to provide an innovative solution for visiting the Shanghai Science and Technology Museum.

HIVE

Service Design

Minority

The project focuses on the elderly drifters in first-tier cities in China, called Lao Piao, helping them to improve their personal awareness and focus on their needs.

Furry Kitten

Game Design

Female Care

This project focuses on women of different ages who suffer from depression. It is dedicated to helping them ease the depression that comes with daily life through play therapy.

Design Critique

Usability

Design Principles

Too Good To Go is the world's first app against food waste, helping merchants reduce daily food waste and engaging more people at a low cost. This critique review follows a Too Good To Go user looking for and collecting surprise bags on an iPhone 13 based on Don Norman's <The Design of Everyday Things>.

UIST Poster

Interaction

STEAM

This paper is based on augmented reality technology that combines fireworks experiments with AR models. Multiple interaction methods including mobile user interface, hand gestures, and voice are adopted to create a multi-sensory product. This paper promotes the understanding of personalization, socialization, and tangible AR.

Driven Drizzle

Interaction

Kinect

The project aims to experiment with digital technology, combining auditory, visual, and tactile experiences to stimulate audiences to think about the entropy reduction of life.

Bigbang Coffee

Graphic Design

Package

This project explores the impact of coffee on social interaction through the redesign of ground coffee packaging. The innovative design of the packaging for different sizes of gift boxes is created as different games on a board, thus building social relationships.

XYZ Cosmetic

Package

ESG

This project is a design for cosmetic self-branding XYZ, and we followed the ESG principle to keep the design and texture while minimizing packaging consumption. The types of cosmetic packaging involve lipstick, blush, perfume, and eye shadow. In the mockup stage, we chose paperboard and 3D-printed resin as the materials for the outer and inner packaging respectively.

The Diet Book

Book Design

This book introduces ingredients commonly used for weight loss to motivate people who are overly dieting to focus on figure issues from a health perspective. It also calls for no body anxiety and shame.